Desigual

Desigual

http://www.desigual.com/

Desiugal is a very popular clothing store here in Spain. It is known for its bright colored shirts, mixed with patterns, stripes, textures and random phrases in English.

Its newest campaign slogan is : It's something different.

No kidding?!

First of all, Spanairds are going there regardless of whether or not its different. They are huge fans of this store. Also, as I was passing, I did see a woman today(wearing a shirt that was clearly from Desigual) stop on the opposite side of a busy 4 lane street to stare at the slogan. Typical Spanish window shoppping! However, I couldn't tell if she was trying to read the sign (which is translated in the store's name), or if she was debating buying another color/pattern/random slogan combo shirt. It was tough to tell.

Second of all, the only ones who really understand that without thinking twice are the Native English speakers. We already know its something different. We're in Spain., everything is different here.

Spain is different.

Nice try Desigual.